The American Trademark Puzzle: Examining the Corner Pieces

This article is the first in a series entitled The American Trademark Puzzle, which examines how and why the U.S. trademark system operates differently from most other jurisdictions – often in a manner that brings added complexities, nuances and frustrations, but also gives rise to strategic opportunities.  A more comprehensive understanding of the American trademark system may assist trademark filers, attorneys, or anyone with an interest in trademark law, alike, in navigating the complex reality of U.S. trademark law. This first installment will provide a historical perspective of the system to supply you with the corner pieces of the American Trademark Puzzle. 

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